Where Messy Meets Safe - PurePlay Every day!

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Our non‑toxic, safe toys inspire children to explore their own imaginative worlds through independent play, giving parents a peace of mind about what’s in their hands.

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Shop our 100% safe, non-toxic open-ended toys

Frequently asked questions

Are your products safe for young kids?

Our products are made with none toxic materials and food grade colours, which are safe for kids.

Many have been independently tested and certified for safety, giving you a peace of mind.

How to clean silicone clay off clothes?

Wear an apron when playing with silicone clay to protect your clothing.

If clay gets on fabric, press another piece of clay onto the stain to lift it off. For remaining marks, soak the cloth overnight in citric acid water. Rub the fabric gently against itself after soaking, then wash with warm water and laundry detergent. Repeat as needed for stubborn stains. See our picture instructions blog for step-by-step guidance.

How to clean clay stains off clothes – PurePlay Kidz

How to clean the soft blocks?

It is very simple to clean the soft block.

Wash the soft block in warm water (around 80°C) for 30 minutes, then allow to air dry completely.

What are your toy's age group?

Age recommendations vary by product. Our soft blocks are suitable from 6 months and up.

Where are your products manufactured?

We are great pride in sourcing most of our products from Taiwan, a global leader celebrated for its high standards of manufacturing and exceptional quality.

What is the return policy?

If you change your mind, you can return your item in its original packaging within 14 days for a refund, with the customer covering all return postage costs.

Should you receive a faulty or damaged product, we will provide a free replacement at no extra cost to you.

Delivery time

Most orders arrive within 7-14 days across Australia.

How much does shipping cost?

$12 flat shipping fee with purchase under $120 within Australia.

Spend over $120 free shipping within Australia.

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