Pureplay Kidz

Our non‑toxic, safe toys inspire children to explore their own imaginative worlds through independent play, giving parents a peace of mind about what’s in their hands.

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Shop by our Collection

Wonder Child Food Grade TPR Rubber Lightly Scented Soft Block

Shop by Bundles & Save

The Best Seller Bundle

$55.00

PurePlay Kidz Starter Bundle

$49.50

PinkA Reusable Educational Jelly Sticker Book Bundle: Pick 3 for $30

$30.00

On the Go Bundle

$57.00

Family Mega Bundle

$185.00

Q-doh Cotton Candy Clay Bundle: Pick 4 for $40

$40.00

Shop our 100% safe, non-toxic open-ended toys

Frequently asked questions

Our products are made with none toxic materials and food grade colours, which are safe for kids.

Many have been independently tested and certified for safety, giving you a peace of mind.

Wear an apron when playing with silicone clay to protect your clothing.

If clay gets on fabric, press another piece of clay onto the stain to lift it off. For remaining marks, soak the cloth overnight in citric acid water. Rub the fabric gently against itself after soaking, then wash with warm water and laundry detergent. Repeat as needed for stubborn stains. See our picture instructions blog for step-by-step guidance.

How to clean clay stains off clothes – PurePlay Kidz

It is very simple to clean the soft block.

Wash the soft block in warm water (around 80°C) for 30 minutes, then allow to air dry completely.

Age recommendations vary by product. Our soft blocks are suitable from 6 months and up.

We are great pride in sourcing most of our products from Taiwan, a global leader celebrated for its high standards of manufacturing and exceptional quality.

If you change your mind, you can return your item in its original packaging within 14 days for a refund, with the customer covering all return postage costs.

Should you receive a faulty or damaged product, we will provide a free replacement at no extra cost to you.